
Be the founder
who makes it ship.
Get The Traction: Your 4-week narrative sprint to excite investors, align your team, and make customers care.
Stop burning time, trust and money.
Investors need to believe, teams to move as one, customers to care. At its core, the success of any startup depends on one thing: changing human behavior. And stories are the perfect tool for that. Not spreadsheets. Not slides. Not stats. Stories.
Gain Momentum.
The Traction provides one central solution to all your little drags.
In this high-density narrative engineering sprint, founders uncover the elemental building blocks of their narrative – conflict, motivation, sword, and elixir. To craft a story that aligns all audiences to a shared goal.

The four main benefits
1
SALES
We establish a deep emotional connection to your audience.
We tap into the conflicts of your audience.
​
We define your role and voice in your consumer story.
​
We create a resonating sales-narrative .
​
We create a unique and custimer centric user journey.
2
hiring
We shape a team narrative, boosting motivation, execution, and ownership.
Start attracting the right talent and repelling the wrong.
​
We create a shared motivation enabling ownership and momentum.
​
​
3
investors
We help you resonate with investors who invest more than money.
From pitch decks to one-liners, we help you connect with numbers AND purpose.
​
We turn your vision into a resonating narrative that secures true buy-in.
4
product
From features to benefits we highlight the true meaning of your product.
We align your team behind a shared mission and make them move as one.
​
We make the customer the hero of your story and pave the way for a uniquw user-experience.
​
All grounded in the very idea of your product.
