We KNOW the
power of stories
Marcelina shaped cultures, aligned teams, and improved how people work and lead through strategic design and design thinking.
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Danny was an award-winning advertising creative. He crafted narratives, identities, and the ways people connect with ideas.
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Two domains that are usually treated separately – until we met, and the perspectives clicked into one system. A system to improve how people work, lead, collaborate, and connect.
We create environments and connections built around humans – not systems.
About narrative engineering.
Narratives are the most powerful tool for transformation. They create better working environments, foster innovative ideas, and help people lead better lives.
Why?
Because stories are the human operating system. They decide who we trust, what we buy, and how we behave.
THIS IS WHY The better story Always wins.
Narrative Engineering is the systematic analysis and construction of narratives based on human motivation, conflict, and desired transformation.​
It's not storytelling, but the system behind it.
ABOUT YOU
Every day everything was perfectly fine. Normal. Business as usual.
But one day… something changed. A thought. A feeling you can’t ignore anymore.
A sense that…
your team is capable of more.
your idea could connect deeper.
you need to choose a new path.
ABOUT US
“Every culture runs on the story it tells itself.”
For over a decade, Marcelina shaped leadership systems, team dynamics, and the structures that help people work, grow, and stay whole.
Rooted in human-centric design and design thinking, her work uncovers the truth beneath the surface: the patterns, motivations, and narratives that silently shape behavior.
At But One Day…, she translates this clarity into cultures that are aligned, healthy, and intentionally designed. Not waiting for the next chapter, but writing it.
“The future is made of the stories we share.”
Danny helps brands, businesses and people find clarity, resonance, and the courage to do something worth talking about. He believes that simplicity isn’t the opposite of depth, but proof of it.
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Danny cares less about what brands say and more about what they do. Because people don’t remember ads — they remember moments, actions, and how you made them feel.
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His work has earned multiple international awards. Nice, but what really matters is creating work that feels real, creates resonance, and leaves a mark — not by shouting louder, but by connecting deeper.